One of my favorite retailers is Nordstrom. Why? Their customer service is legendary. Just this past summer I visited the store in Delaware was helped by Sandy in the Encore section. When I told her that she looked familiar and that she might have helped me before, she asked me what I purchased. Now I will be completely honest with you, I thought this was just flatout bs. Seriously, how the heck would she remember what I purchased two years ago. Well Sandy proved me wrong. After I told her one item of my purchase, not only did she remember what else I purchased, she remembered my preferred silhouette and fabric. I was completely floored. Sandy knew me. Out of the thousands of women she must have assisted at the location, she remembered me. Mind you, this was after I was assisted by Conrad in the men’s department who asked for my brother’s color palette for his wardrobe because it would help him select some choices for a watch. And this was before Diane, who had the eye of an eagle and the patience of Job, assisted me with some much needed shape wear. That my friends is unforgettable customer service.
Does your friendship to others have the same level of service? When your friends think about the pivotal moments in their life, were you front and center or did you have to hear about it after the fact? Can you recall conversations that you’ve had with them a couple months ago? Do you know what makes them tick? Do you know what excites them? Do you know how motivate them when they are ready to throw their hands up in defeat? Do you know how to make them laugh when they would rather cry? Being that type of friend requires a level of customer service that many of us are not willing to give and then you wonder why you don’t have any meaningful connections. Stop wondering why you don’t have a shoulder to cry on. Stop wondering why no one wants to listen to your latest rant of who did you wrong this week. Start figuring out how to be a better friend and up your level of customer service.
There are levels to friendship. Are you offering basic or premium? Here’s a hint, premium friendship leads to the right people being on your personal board of directors.