Ayanna Castro is the Founder and Creative Visionary of Work Your Package™, LLC. She is the author of “Work Your Package™ – A Guide to Being the Total Package” and the host of the annual Work Your Package™ Women’s Conference. Her mission is to educate, encourage and equip women from all walks of life to enhance what they already have to become the “total package” and be extraordinary. A natural-born Maven, Ayanna has selfless passion to gather and share information with women to help them become the “total package” by connecting them with subject matter experts in Personal Branding, Finances, Fitness, Health & Wellness, Beauty, Style, Career and Pursuing Your Passion.
Ayanna’s inspiring, truthful and transparent approach to coaching has made her the “unconventional” member on her client’s personal board of directors. Known for having the perfect balance between guidance and support, she is the coach women and men call on before they start a new venture or have lost clarity on their goals. As a speaker, she has delighted and engaged various audiences with her message of perseverance and “working their package”.
Ayanna is a wife and mother of two daughters. Originally from New York City, she holds a Bachelor’s Degree in Deviant Behavior and Social Control from John Jay College of Criminal Justice and an Associate’s Degree in Business Administration. She also holds a certification of Certified Administrative Professional with specialization in Organizational Management from the International Association of Administrative Professionals (IAAP). Ayanna has over 20 years of professional experience in various industries such city government, law, public relations, private equity, utilities and media. Ayanna is a proud member of Zeta Phi Beta Sorority, Incorporated and is a volunteer for the Girl Scouts of America.