WYP2015 Speaker Spotlight – Cathy E. Smith

WYP2015 Speaker Spotlight – Cathy E. Smith

1511160_690115257688723_193069271_nWhen I started the process of selecting speakers for the 2nd Annual Work Your Package Women’s Conference, I thought about speakers who would be able to engage the attendees as well as motivate them to take action. First up in this speaker spotlight series is Cathy E. Smith, Social Media Trainer and Marketing Strategist and Chief Marketing Strategist of C2 Internet Marketing Strategies.


What are the three biggest benefits you offer to your target audience and why?

I provide my clients with a social media assessment or client assessment (questionnaire) that they must complete before their first consultation. This allows me to identify where they are in terms of their social media or online presence. This allows me to identify where we need to focus our efforts in order to achieve the best results as well as provide the most value for the consulting time. I offer strategic social media strategies and placement to get my clients in front of the right target market for their respective business. I also assist them in developing an optimized profile. Not all social media networks are created equal and not everyone should be on Facebook. You should be on the top 3 social networks that will allow you to connect with the right audience and make the most effective use of the time spent online. I offer templates, checklists and/or recommended brands to follow in order to increase their own client base. This allows the client to be strategic as well as grow their own following or client base quickly with simple strategies. This allows the client an opportunity to grow without being or feeling overwhelmed.

 
If you had a list of ‘best-kept secrets’ [websites, books, coaches] you’d recommend, which would you include and why?
Websites
Follow.net – for identifying top brands or complementary brands in order to keep up-to-date with what is going on in your industry or for continued learning and development and success with your own brand;
Payhip.com – for promoting  and selling your own eBook or product without monthly fees
Books
Think Like a Billionaire, Become a Billionaire by Scot Anderson – You have an opportunity to create your own manifesto and vision for success based on biblical principles.
Coach
Allyson Byrd – She has major clients and results from helping major companies and brands. She makes you take a hard look at yourself, where you are going in your business, and the bottom-line numbers. Are you running a business or a hobby?
Looking out 3 to 5 years, beyond the obvious trends, what do you think will be the next big change in your industry?
There will be a major shift and increase in the use of podcasts to promote brands and generate revenue. There will be an increase in online learning using innovative tools and the emergence of a new social network that will take the world by storm larger than Facebook.

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