WYP2015 Speaker Spotlight – Cathy E. Smith
When I started the process of selecting speakers for the 2nd Annual Work Your Package™ Women’s Conference, I thought about speakers who would be able to engage the attendees as well as motivate them to take action. First up in this speaker spotlight series is Cathy E. Smith, Social Media Trainer and Marketing Strategist and Chief Marketing Strategist of C2 Internet Marketing Strategies.
What are the three biggest benefits you offer to your target audience and why?
I provide my clients with a social media assessment or client assessment (questionnaire) that they must complete before their first consultation. This allows me to identify where they are in terms of their social media or online presence. This allows me to identify where we need to focus our efforts in order to achieve the best results as well as provide the most value for the consulting time. I offer strategic social media strategies and placement to get my clients in front of the right target market for their respective business. I also assist them in developing an optimized profile. Not all social media networks are created equal and not everyone should be on Facebook. You should be on the top 3 social networks that will allow you to connect with the right audience and make the most effective use of the time spent online. I offer templates, checklists and/or recommended brands to follow in order to increase their own client base. This allows the client to be strategic as well as grow their own following or client base quickly with simple strategies. This allows the client an opportunity to grow without being or feeling overwhelmed.