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Month: January 2015

WYP2015 Speaker Spotlight – Sonya Smith-Valentine

WYP2015 Speaker Spotlight – Sonya Smith-Valentine

sonya smith-valentine headshotIf your money is acting funny, then you need to come to the Work Your Package Women’s Conference on March 28. Sonya Smith-Valentine is a featured speaker and a Financial Success Coach who specializes in helping others define financial success and then being fierce enough to go after it. Sonya developed coaching programs to walk her clients through defining their financial goals and action steps to achieve those goals. She works with them individually and in small groups to help define their financial goals and to chart a roadmap to financial success. Thousands have benefited from the practical tools she has given them to attain financial success in their lives, careers and businesses.


What are the three biggest benefits you offer to your target audience and why?

When working with individuals, the three biggest benefits are (1) they learn how to prevent small financial issues from blossoming into large problems, (2) they learn the financial changes they should make to improve their financial situation, and (3) they learn the necessary mind shift they must make in order for them to truly be successful at improving their finances.

What are the top 3 questions asked by your [customers, readers, followers]? 

The top three questions I get asked are: (1) how can I increase my credit score, (2) how can I get out of debt, and (3) how can I remove an item from my credit report.

If you had a list of ‘best-kept secrets’ [websites, books, coaches] you’d recommend, which would you include and why?

The two biggest secrets are (1) NACA – National Association of Consumer Advocates and (2) CFPB – Consumer Financial Protection Bureau.

The National Association of Consumer Advocates is a nationwide organization of attorneys who represent individuals in various consumer protection and personal financial matters.  Usually if a lawsuit is necessary, the attorneys will represent the individual on a contingency fee basis.  This means the person does not have to pay the attorney’s fees up front.  The attorney will get paid out of the settlement or amount won at trial.  This means that an individual can get an attorney’s help without having to worry about how to pay for it.

Unlike the FTC, the Consumer Financial Protection Bureau actually deals with individual complaints it receives from the public.  If you have a dispute with a bank, credit card company, debt collector, student loan company, etc. and you complain to the CFPB, they will contact that company and work on getting a response from them.

WYP2015 Speaker Spotlight – Cathy E. Smith

WYP2015 Speaker Spotlight – Cathy E. Smith

1511160_690115257688723_193069271_nWhen I started the process of selecting speakers for the 2nd Annual Work Your Package Women’s Conference, I thought about speakers who would be able to engage the attendees as well as motivate them to take action. First up in this speaker spotlight series is Cathy E. Smith, Social Media Trainer and Marketing Strategist and Chief Marketing Strategist of C2 Internet Marketing Strategies.


What are the three biggest benefits you offer to your target audience and why?

I provide my clients with a social media assessment or client assessment (questionnaire) that they must complete before their first consultation. This allows me to identify where they are in terms of their social media or online presence. This allows me to identify where we need to focus our efforts in order to achieve the best results as well as provide the most value for the consulting time. I offer strategic social media strategies and placement to get my clients in front of the right target market for their respective business. I also assist them in developing an optimized profile. Not all social media networks are created equal and not everyone should be on Facebook. You should be on the top 3 social networks that will allow you to connect with the right audience and make the most effective use of the time spent online. I offer templates, checklists and/or recommended brands to follow in order to increase their own client base. This allows the client to be strategic as well as grow their own following or client base quickly with simple strategies. This allows the client an opportunity to grow without being or feeling overwhelmed.

 
If you had a list of ‘best-kept secrets’ [websites, books, coaches] you’d recommend, which would you include and why?
Websites
Follow.net – for identifying top brands or complementary brands in order to keep up-to-date with what is going on in your industry or for continued learning and development and success with your own brand;
Payhip.com – for promoting  and selling your own eBook or product without monthly fees
Books
Think Like a Billionaire, Become a Billionaire by Scot Anderson – You have an opportunity to create your own manifesto and vision for success based on biblical principles.
Coach
Allyson Byrd – She has major clients and results from helping major companies and brands. She makes you take a hard look at yourself, where you are going in your business, and the bottom-line numbers. Are you running a business or a hobby?
Looking out 3 to 5 years, beyond the obvious trends, what do you think will be the next big change in your industry?
There will be a major shift and increase in the use of podcasts to promote brands and generate revenue. There will be an increase in online learning using innovative tools and the emergence of a new social network that will take the world by storm larger than Facebook.
I’m Freaking Out!

I’m Freaking Out!

The 2nd Annual Work Your Package Women’s Conference is less than 80 days away and I have to tell you, my nerves are shot! I’m being 100% honest with you. The risk of putting your own money on the table to host a conference and then plan, pray, hope, pray some more, network, market and then pray again to get people to attend is nerve wracking. If you ever meet someone who hosts their own conference and they tell you it’s easy…turn around and walk away because they are lying. You are probably saying, “If it’s so nerve wracking, Ayanna, why are you doing it?” Well, I’m glad you asked. I’m hosting this conference and embracing all of the angst that goes along with planning a successful event because I truly believe that everyone has the capacity to be extraordinary when they are given the right tools. I’m not an expert on all of the different facets that make the “total package” but I have some pretty good connections who are experts and it’s that expertise I want to share with the attendees. I’m a serial conference attendee and I know what it’s like to feel like you are nothing more than a badge or registration number. I’ve decided to purposely keep the attendee/speaker ratio low because I want the attendees to have an opportunity to have meaningful interaction with each other and the speakers. That is what drives me, that is what inspires me to commit to hosting this conference year after year and soon…city after city.

Working Your Package™ is the act of making a conscious decision to acknowledge you are unique and only you can deliver the special gift you were created to share with others. Are you headed in the direction of fulfilling your purpose or do you need to make some changes so that you can live your life authentically? Register today at www.workyourpackage2015.eventbrite.com

With love,

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